According to information from Continental, this has been a reaction to changed customer needs in a market characterized by increased digitalization, data-driven administration, and cost pressure. The supplier followed its own strategy program “Vision 2030“ with this step. Based on increasingly data-generated services, Continental positions itself in the area of proactive maintenance – an important key towards logistics 4.0 for the people responsible at Continental.
In the future, Conti will offer fleet solutions in a comprehensive package: The Conti360° Solutions contracts consist of both digital solutions like ContiConnect and ContiPressureCheck, and as well ContiLifeCycle with the retreading products ContiRe, ContiTread and the additional carcasses management. “We would like to stress the importance of the ContiLifeCycle concept with our Conti360° Solutions contracts focusing on more sustainability in the fleet business”, says Ralf Benack, Head of Fleet Business EMEA. The new direction will become visible for Continental’s customers by a new visual identity and logo too.
The business area Conti360° started as a Europewide tyre damage service in the year 1978. According to company information, the network consists of more than 7,000 service partners today.
According to Ralf Benack, the new direction helped bundling up services and products once again. “We will make use of synergies resulting from the cooperation with our experts from the automotive area and will be able to add this know-how to our portfolio on a constant basis.” Until 2030, Continental will be market leader for service-based digital solutions. The managers call the integration of Digital Tire Monitoring Solutions in Conti360° Solutions contracts a logical step to accompany customers from the transport industry on their journey to digitalization.
