Triangle: Distribution contract with B+B Reifencenter

Dienstag, 22 Mai, 2018 - 16:45
Matthias Kroll (l.), Head of Purchasing Tyres and Wheels at B+B, and Mirco Spiniella, Triangle Business Development Director, are looking forward to the cooperation.

Triangle Tire signed a distribution contract with the wholesaler B+B Reifencenter GmbH in Schwerin. As a consequence, Triangle will strengthen its presence in Europe. About 50 employees work for B+B Reifencenter. Apart from distributing tyres, the company also focuses on the areas of automotive service and accessories.

According to company information, the dealer sells about one million tyres per year. Robert Baumann runs the company together with Dirk Bernhardt. “Triangle is the ideal partner for B+B. Our business model together with Triangle’s market launching strategy will guarantee success”, says Robert Baumann. “We are looking forward to cooperating with the European Triangle team and are establishing a win-win cooperation.“ Mirco Spiniella, Business Development Director for Europe at Triangle Tyre, adds: “We are extremely proud to start working with such a professional partner like B+B in the most important European market. We have been analysing the market for some time, before taking such a strategic decision. Now, we are ready to face our challenges and to support the growth of both companies. “