THE TIRE COLOGNE - Tyre sector in favour of Cologne

Donnerstag, 26 April, 2018 - 11:15
 (f.l.) Gerald Böse, Chairman of the Board at Koelnmesse, Director Ingo Riedberger and Prof. Dr. Stefan Bratzel were discussing the guiding idea of the trade fair at the official press conference of THE TIRE COLOGNE.

The tyre sector is looking at the premiere of THE TIRE COLOGNE full of expectation. Hardly anybody in sector circles seems to be talking about the “REIFEN“, which is supposed to celebrate its premiere parallel to Automechanika in Frankfurt this year. For a long time, the people responsible for both trade fairs have been taking part in a kind of competition to draw attention. Now, however, it has become quite obvious – for sector participants THE TIRE COLOGNE will be “the place to be“.

The responsible people of Koelnmesse and the BRV as idealistic supporter of THE TIRE COLOGNE were able the win the battle of attention. All the important players of this sector, from industry and trade, are exhibiting in the framework of the trade fair premiere from 29th May to 1st June 2018 in Cologne  – a full house so to speak. The organizers of the trade fair promise new ways as there will not be a classic performance show. In contrast to this, THE TIRE COLOGNE will focus on a mix of business and emotional events. The exhibitors and visitors will experience a business trade fair and at the same time a trend trade fair with conventions, specials shows and events.

Digitalization is not only the dominating topic in the world of tyres, as it affects all the sectors and has a deep impact on every area of living. Nonetheless, digital transformation will also open big chances for more quality of life, new business models and more efficient economic activity. THE TIRE COLOGNE’s topic area Digital Reality will support an illustration of the consequences and impact digitalization will have concerning tyre industry and tyre trade. Exhibitors will show solutions for a successful internet-based trade, efficient data management in a linked workshop and driving assistance systems or possibilities of digital sales support.

The sector will show unanimous presence at THE TIRE COLOGNE. Thus, Koelnmesse and BRV as idealistic supporter will have to pay back this confidence with an outstanding trade fair premiere. The trade fair location Cologne stands for quality and depth of supply together with excellent framework conditions. Koelnmesse proves this with successful trade fair premieres like photokina, dmexco, gamescom or the INTERMOT. Now THE TIRE COLOGNE is to be established as worldwide leading trade fair – chances are good in any case.