Majority of manufacturers will avoid REIFEN 2018

Montag, 27 August, 2018 - 14:30
From 11th to 15th September, the REIFEN 2018 will take place parallel to the Automechanika Frankfurt for the first time. (Picture: Messe Frankfurt Exhibition GmbH / Petra Wenzel)

From 11th to 15th September, the REIFEN 2018 will have its premiere parallel to the Automechanika Frankfurt. Most of the tyre brands with radiant power will not be present at the trade fair, as the majority of the international tyre industry decided in favour of being present at The Tire Cologne.

The people responsible for the REIFEN presented a list of exhibiting tyre manufacturers. There are only brands like Continental, BKT, Linglong, Qingdao Doublestar, Shandong Zhongyi Rubber as well as Giti Tire Deutschland GmbH, Keskin Europe GmbH and Pirelli Deutschland GmbH. According to company information, Delticom AG will present the area of e-commerce. Brands like Ronal, Tomason, Carmani and Oxigin will stand for the rim area.

As key topics you will find network integration in workshops, tyre storage and equipment, new tyre services, online tyre trade, and tyres for electric vehicles. In the new trade fair hall 12, visitors will be able to experience live demonstrations, talks and the “Everything around the wheel” lounge with players from the tyre, wheel and rim scene. The German Association of Manufacturers and Importers of Automotive Service Equipment (Bundesverband der Hersteller und Importeure von Automobil-Service Ausrüstung - ASA) will show the whole range of digitalized and process-optimized tyre services in the framework of its special show “The networked workshop”. “Tyre service is the traditional business area of car dealerships and workshops”, comments Frank Beaujean, President of the ASA. “In the past years, above all the automotive industry has demonstrated that there has been a possibility of winning back already lost business areas.”