Pirelli completes the range of its product family Cinturato: After launching the summer tyre P7, the Cinturato Winter follows, which was developed for passenger cars of the middle class. The brand, which is considered to be a dominant active player in the prestige segment and in original equipment business, hopes that it will increase its market share in the replacement market.
During the past months, we have reported on Pirelli’s status in the prestige segments, its OE strategy as well as its omnipresence in motorsports several times. The Italian brand represents sportiness and brilliant performance, especially in the passenger car market. When introducing the Cinturato Winter, the brand illustrates its demand for an intensified commitment in the less radiating, but instead volume-oriented middle class segment. Certainly, not only an optimum utilization of production units is involved, but also signalling that it will be among the active players in tyre development in the future too, which means it will be able to meet the top quality requirements in all the different segments. Gregorio Borgo, General Manager Operations, confirmed further investments in areas of smaller inch sizes in the framework of a product presentation in Iceland.
Actually, the Italians present themselves with the Cinturato Winter as extremely competitive in relevant performance disciplines. Because of the new winter tyre, Pirelli would like to increase its replacement market presence in the vehicle segment of the middle class. According to responsible people, vehicles of this type are mostly used by commuters or as company cars. The Cinturato Winter will be available in sizes from 14 to 17 inches.
(kle)
