Hankook Tire Europe prepared itself for the new decade: At the beginning of the year, Sanghoon Lee was nominated as new Chief Operation Officer (COO) and President. Until then, Lee was responsible for the Chinese market and is Han-Jun Kim’s successor, who will take over new responsibilities within the Hankook Tire & Technology Group. Sanghoon Lee will be responsible for the whole operative business in Europe and the CIS countries.
Lastly, the 53-year-old was COO at Hankook Tire China. According to company information, since 2011, he had also been in charge of the strategy department in the Chinese headquarters in Shanghai and highly influenced the expansion of Hankook’s market shares in China.
“I am really pleased with my new task here at Hankook’s European head office, above all because the automotive economy has traditionally been especially strong here and Europe has been one of our core markets. Moreover, I will be responsible for strengthening our company’s innovative power and for digitalization”, says Sanghoon Lee, who has been working for Hankook since 1993.