Business News

Top-level award for industry & trade

The award winners will publicly be announced in the framework of the opening ceremony of “The Tire Cologne“ on the premises of Koelnmesse on 28th May 2018.

For many years, the Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV - German Tyre Retailer and Vulcanization Trade Association) has honoured top performance of the German tyre industry. For the first time, the top-level Kreativpreis 2018 will be awarded in two sections.


Buying Giti tyres in online shop now

The customers can choose what is important for them in the Giti online shop. Afterwards, they can find tyres according to the tyre dimension or by using a picture-uploading function.

In the framework of a media week at the location in Hanover In December 2016, Giti reported about a planned online shop where Giti tyres were directly to be ordered by end-customers. Finally, the shop started in spring 2017 and was directly linked with the website


Heuver tyre wholesale company: Technical competence and high availability

In the meantime, the company has a storing area of 40,000 square metres at its disposal in Hardenberg.

Since 1966, the Dutch company Heuver Banden has been a reliable supplier of specialized tyre trade. Since its foundation, the company has developed into a reliable supplier in different segments of commercial vehicle and OTR tyres as well as industrial and agricultural tyres.


Product optimization because of field tests together with customers

Continental reorganized its EM tyre segment concerning contents and personnel.

Continental offers a comprehensive portfolio of components and systems for off-highway applications. The solutions of the international technology group are meant to make construction, agricultural and transport machines and vehicles safer, cleaner and more efficient and comfortable.


Summer tyre test: 195/65 R15 – threatened by cost-effective uniform rubber compounds?

Read the whole tyre test results on our website

“In case of doubt you will be on the safe side with more expensive tyres”, AutoBild sums up in its current summer tyre test. The winner, however, is a representative you normally do not find in the top price category: the Hankook Ventus Prime3. Statements from premium manufacturers concerning the relevance of development demonstrate the potential of emerging brands in the tested size.


Change at the top of “the most valuable” brands

According to Brand Finance, Michelin is “the most valuable” brand. (Graph: Brand Finance)

According to Brand Finance, Michelin is considered to be “the most valuable” international tyre brand. The company focusing on brand assessment and strategy consultation communicates a 30-per-cent brand increase, reaching about 7.9 billion US dollars next year. Thus, Michelin will be able to overtake Bridgestone (7.0 billion US dollars). Continental will be in the third position of the Brand Finance top ten ranking.


Dunlop: SUV variation of Sport Maxx RT 2

Dunlop is presenting the Sport Maxx RT 2 SUV.

Dunlop is presenting a SUV version of the Sport Maxx RT 2. Engineers tried to realise a balanced pressure distribution for the whole tyre contact area and aimed at optimizing cornering and steering performance at higher speed. A tread compound of the latest generation newly developed for the Sport Maxx RT 2 SUV also consists of traction resin.


Yokohama: OE debut at BMW

The new BMW X3 will be equipped with the Yokohama Advan Sport V105.

The latest generation of BMW X3 will be equipped with the Yokohama Advan Sport V105 as an OE option. Starting with its market launch, the new BMW X3 will be available in two different tyre dimensions, either 225/60R18 104W or 245/50R19 105W. Run-flat technology will be used for both editions.


New brand presentation of Nokian Tyres

Nokian wants to grow outside the winter tyre market.

Nokian Tyres is modernizing its brand presentation and is aiming at becoming more attractive in strategic growth areas. The new brand design stresses the long company history, a sustainable business strategy and commitment to Scandinavian values. It focuses on a promise to provide peace of mind by all means.


Bridgestone: Tailor-made tyres for Renault Mégane R.S.

Bridgestone adapted its model Potenza S001 to the requirements of the new Renault Mégane R.S.

Bridgestone is equipping the new Renault Mégane R.S. with the tyre Potenza S001. “The Mégane R.S. is a new type of vehicle. It disposes of a more powerful engine, and the wheel suspension and four-wheel steering system were newly developed and brought to serial production. Thus, Bridgestone designed the Potenza S001 in such a way that it will not only perfectly meet the new requirements of the car, but also supplement the advantages of our innovations in an optimum way”, explains Laurent Hurgon, development driver of the new Renault Mégane R.S.