Business News

Fintyre has bought Reifen Krieg

The company Reifen Krieg GmbH was founded in 2007.

The European Fintyre Distribution Ltd. (EfTD) based in London, has bought Reifen Krieg in Neuhof today. Thus, EfTD is continuing its European expansionism.

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Tyre tests not relevant for purchasing decision

An analysis of the end-consumer platform shows that there is an influence of tyre tests, which at least in the case of the ADAC tyre test is mostly not relevant for the purchasing decision.

The people responsible for the tyre dealer search engine Reifen-vor-Ort compared the top sellers of the current summer tyre season with the results of tyre tests. They aimed at checking the importance of test results for the purchasing decision.

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Michelin: Presentation of "Strategy 2048"

MICHELIN Visionary Concept is a 100-per-cent-recyclable and networked concept tyre.

By the year 2048, Michelin will use about 80 per cent of sustainable materials for the production of its tyres. Furthermore, all the tyres manufactured in its production facilities will be completely recycled by then. Moreover, the company will increase investment in high-tech recycling technologies.

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Wintrac Pro sharpens brand profile of Vredestein

Mathias Heimann presented Vredestein’s new product during the press conference at The Tire Cologne.

In the framework of The Tire Cologne, Apollo Vredestein uncovered the new Wintrac Pro in front of a big audience and with an enormous drum roll. The new winter tyre will particularly aim at high performance vehicles.

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Yokohama All-season tyre celebrates premiere in Germany

Sabine Stiller, Marketing and PR Manager at Yokohama, was presenting the new all-season tyre BluEarth-4S AW21.

Yokohama was extremely satisfied with its trade fair presence. “We are well presented and are pleased with the numerous professional conversations at our trade fair booth”, said Sabine Stiller, Marketing and PR Manager. Apart from the product highlights, which had also been shown at the Geneva International Motor Show, the new Yokohama all-season tyre celebrated its premiere in Germany.

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Maxxis Product launch of Victra Sport 5

Dirk Rohmann, Managing Director, in front of the new Maxxis tyre Victra Sport 5.

During The Tire Cologne Maxxis introduced the new Victra Sport 5. As Tobias Herzberg, Brand Manager at Maxxis, explained, it was considered to be a totally new development. This meant that the tyre disposed of a new carcass construction and rubber compound. It was supposed to replace the VICTRA SPORT –VS-01 step-by-step. Although the Victra Sport 5 was already presented, it would only be available as of summer season 2019.

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Delticom: Strategic options for the North America business

The Delticom AG is checking strategic options for its e-commerce activities in North America.

The Delticom AG is checking strategic options for its e-commerce activities in North America. The online tyre trade with private and commercial customers in North America is carried out via the web shops tires-easy.com, giga-tires.com and tires-easy.ca under the umbrella of Delticom North America Inc., in which the Delticom AG has a share of 75 per cent.

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Bridgestone offers all-season tyre for the first time

The Weather Control A005 is the first all-season tyre of the international world market leader Bridgestone.

The worldwide biggest tyre manufacturer presented its technical know-how and its tyre solutions among others in the passenger car and truck segment at The Tire Cologne. The Weather Control A005, Bridgestone’s first all-season tyre, celebrated its world premiere.

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Hankook Tyres for BMW X3

BMW uses Hankook’s winter i*cept evo2 SUV for OE.

Hankook has received an original equipment order for the current BMW X3. The BMW X3 is to show a dynamic and sportive outward appearance with both the Ventus S1 evo2 SUV in size 225/60 R18 104 W XL and with Hankook’s winter i*cept evo2 SUV in 225/60 R18 104 H XL. The Ventus S1 evo2 SUV received among other things an especially adapted apex under the star marking for the BMW X3.

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THE TIRE COLOGNE: Exchange of expertise with AutoRäderReifen-Gummibereifung

The team of AutoRäderReifen-Gummibereifung is looking full of expectation at the premiere of TheTireCologne2018.

The team of AutoRäderReifen-Gummibereifung is looking full of expectation at the premiere of TheTireCologne2018. It will virtually be a home match for us as Cologne-based editors. We traditionally present ourselves at our own trade fair booth, as we are the tyre specialist magazine with the highest circulation and the only one approved by the IVW (German Audit Bureau of Circulation).

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