For many years, the Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV - German Tyre Retailer and Vulcanization Trade Association) has honoured top performance of the German tyre industry. For the first time, the top-level Kreativpreis 2018 will be awarded in two sections.
The Kreativpreis 2018 will award solutions and products with high innovative power and creativity. The award is supposed to give innovative impulses to the industry and to show examples of best practice. The award ceremony will be carried out in cooperation with the specialized journal AutoRäderReifen-Gummibereifung.
For the first time, the invitation to tender 2018 will refer to two sections, separated into the Kreativpreis Industrie and the Kreativpreis Handel. This separation will take into account that resources concerning innovative power and application capacities are totally different concerning trade and industry. Thus, also smaller, highly innovative companies will get an additional incentive for application.
Three categories
The award for the Kreativpreis 2018 in the section industry as well as in the section trade will take place in the following three categories. The “Innovation of the Year“ will award a creative concept with a high level of innovation like e.g. the successful launch of a new type of product or service.
The “Best Green Idea“ considers creative concepts that set an example in the areas of economy, ecology or social issues and refer to long-term sustainability. The third category is called “Best Future Idea“ and will award the development of a product or a service that will enable focusing on future business areas or will be able to generate new impulses for demand.
Kreativpreis Handel
The international tyre manufacturer Hankook is the ideational supporter and exclusive sponsoring partner of the Kreativpreis Handel, which will award outstanding creative performance setting an example in the specialized tyre trade and workshop industry. It will be directed at specialized tyre trade, tyre wholesale, concept providers (franchising systems and cooperation headquarters) and service partners like suppliers of the tyre trade.
Kreativpreis Industrie
This year, the international tyre and workshop industry is going to meet at “The Tire Cologne“ in Cologne for the first time. Concerning this premiere, the Koelnmesse is setting clear signs and is participating as sponsoring partner of the Kreativpreis Industrie. Furthermore, the tendering companies will additionally benefit from a boost of reputation resulting from the fact that the innovations will be included in the visitor advertising of “The Tire Cologne“ and will be mentioned on the website of “The Tire Cologne“. The award, which focuses on exhibitors of “The Tire Cologne“, will honour intelligent ideas and future trends of the industry. Tyre manufacturers, wheel manufacturers, workshop fitters, and retreading and recycling companies are supposed to feel addressed.
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