29. Juni 2018

The Tire Cologne: Successful premiere

Taking stock of The Tire Cologne turns out to be basically very positive: An extremely motivated team of Koelnmesse provided the preconditions for a successful trade fair premiere. When looking at the visitor figures published by the trade fair company, some of the sector participants might have hoped for higher levels of attendance. The number of 16,000 professional visitors, which was provided, definitely resulted from the extreme weather conditions during the trade fair week.

Nonetheless, exhibitors do not only judge trade fair presence based on quantitative aspects – nearly all the editors’ conversation partners were highly impressed by the quality of the trade fair contacts.

The Tire Cologne delivered a successful performance. 533 exhibiting companies and further 70 brands from 40 countries took part in the premiere of the international trade fair of the sector in Cologne, some even with considerably increased trade booth areas than still two years ago. Thus, among others, twenty of the highest-revenue companies of the current “international tyre ranking” were presented in Cologne. Countries like Italy, the Netherlands, the United Kingdom and Turkey as well as China, India, Taiwan and the United States had the biggest number of international participants. The figure of about 65,700 m² was given as gross exhibiting area. (oth/kle)

English Section

The Tire Cologne: Key players agree to come

The tyre trade fair REIFEN experienced its final issue in Essen this year. The Tire Cologne, which was invented by Koelnmesse and BRV, positioned itself as new industry trade fair. When looking at the communicated registration figures the first edition seems to turn into a superlative industry event in 2018. According to responsible trade fair people, all the key players were already on board for 2018. After important key players of the industry had already expressed their support for the event in the framework of the campaign “We are taking part” in May, the list of participants seemed to have grown considerably nearly a year later.

English Section, Reifenindustrie, Messen, The Tire Cologne

English Section

The Tire Cologne - Tyre sector in favour of Cologne

The tyre sector is looking at the premiere of The Tire Cologne full of expectation. Hardly anybody in sector circles seems to be talking about the “REIFEN“, which is supposed to celebrate its premiere parallel to Automechanika in Frankfurt this year. For a long time, the people responsible for both trade fairs have been taking part in a kind of competition to draw attention. Now, however, it has become quite obvious – for sector participants The Tire Cologne will be “the place to be“.

English Section, Reifenindustrie, Messen, The Tire Cologne

English Section

REIFEN is history in Essen

For the last time, the tyre trade fair took place in Essen and apart from all the business sense there was of course a lot of melancholy left behind. During the last decades, Messe Essen and the German Tyre Retailer and Vulcanization Trade Association (Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. - BRV) as conceptual supporter wrote a success story. We express our deepest gratitude for this.

English Section, Messen

English Section

Majority of manufacturers will avoid REIFEN 2018

From 11th to 15th September, the REIFEN 2018 will have its premiere parallel to the Automechanika Frankfurt. Most of the tyre brands with radiant power will not be present at the trade fair, as the majority of the international tyre industry decided in favour of being present at The Tire Cologne.

English Section, Reifenindustrie, Messen