The Tire Cologne: Successful premiere

Freitag, 29 Juni, 2018 - 09:30
The team of AutoRäderReifen-Gummibereifung noticed an extremely high frequency of visitors at the trade fair booth organized by the publishing house.

Taking stock of The Tire Cologne turns out to be basically very positive: An extremely motivated team of Koelnmesse provided the preconditions for a successful trade fair premiere. When looking at the visitor figures published by the trade fair company, some of the sector participants might have hoped for higher levels of attendance. The number of 16,000 professional visitors, which was provided, definitely resulted from the extreme weather conditions during the trade fair week.

Nonetheless, exhibitors do not only judge trade fair presence based on quantitative aspects – nearly all the editors’ conversation partners were highly impressed by the quality of the trade fair contacts.

The Tire Cologne delivered a successful performance. 533 exhibiting companies and further 70 brands from 40 countries took part in the premiere of the international trade fair of the sector in Cologne, some even with considerably increased trade booth areas than still two years ago. Thus, among others, twenty of the highest-revenue companies of the current “international tyre ranking” were presented in Cologne. Countries like Italy, the Netherlands, the United Kingdom and Turkey as well as China, India, Taiwan and the United States had the biggest number of international participants. The figure of about 65,700 m² was given as gross exhibiting area.