22. Mai 2018

The Tire Cologne: Exchange of expertise with AutoRäderReifen-Gummibereifung

The team of AutoRäderReifen-Gummibereifung is looking full of expectation at the premiere of The Tire Cologne 2018. It will virtually be a home match for us as Cologne-based editors. We traditionally present ourselves at our own trade fair booth, as we are the tyre specialist magazine with the highest circulation and the only one approved by the IVW (German Audit Bureau of Circulation).

Apart from our editors, members of our customer service and of our advertisement department will be available to seek a dialogue with you. The whole team is looking forward to an exchange of expertise with global players from industry and trade. Whoever feels like having fruity refreshments is kindly welcome to come to our trade fair boot A028 in hall 7.1. (kle)

English Section

The Tire Cologne - Tyre sector in favour of Cologne

The tyre sector is looking at the premiere of The Tire Cologne full of expectation. Hardly anybody in sector circles seems to be talking about the “REIFEN“, which is supposed to celebrate its premiere parallel to Automechanika in Frankfurt this year. For a long time, the people responsible for both trade fairs have been taking part in a kind of competition to draw attention. Now, however, it has become quite obvious – for sector participants The Tire Cologne will be “the place to be“.

English Section, Reifenindustrie, Messen, The Tire Cologne

English Section

Kumho Tyre: Sponsoring at Tottenham Hotspur extended

Kumho Tyre has extended the sponsoring contract with Tottenham Hotspur, which has existed since 2016, for further three years. Thus, it will remain the “Official Tyre Partner” of the team, which is currently in the fourth position of the English Premier League, until the season 2020/2021. The contract was signed in the presence of several representatives of both sides at the London training ground “Hotspur Way“.

English Section, Reifenindustrie, Kumho

English Section

The Tire Cologne: Key players agree to come

The tyre trade fair REIFEN experienced its final issue in Essen this year. The Tire Cologne, which was invented by Koelnmesse and BRV, positioned itself as new industry trade fair. When looking at the communicated registration figures the first edition seems to turn into a superlative industry event in 2018. According to responsible trade fair people, all the key players were already on board for 2018. After important key players of the industry had already expressed their support for the event in the framework of the campaign “We are taking part” in May, the list of participants seemed to have grown considerably nearly a year later.

English Section, Reifenindustrie, Messen, The Tire Cologne

English Section

Yokohama All-season tyre celebrates premiere in Germany

Yokohama was extremely satisfied with its trade fair presence. “We are well presented and are pleased with the numerous professional conversations at our trade fair booth”, said Sabine Stiller, Marketing and PR Manager. Apart from the product highlights, which had also been shown at the Geneva International Motor Show, the new Yokohama all-season tyre celebrated its premiere in Germany.

English Section, Reifen