ENFIELD, ENGLAND - NOVEMBER 20: Victor Wanyama of Tottenham Hotspur, Heung-Min Son of Tottenham Hotspur, Donna Maria-Cullen - Executive Director Tottenham Hotspur, Kyungtai Ju - President Kumho Tyre Europe, Fernando Llorente of Tottenham Hotspur and Kie

19. Dezember 2018

Kumho Tyre: Sponsoring at Tottenham Hotspur extended

Kumho Tyre has extended the sponsoring contract with Tottenham Hotspur, which has existed since 2016, for further three years. Thus, it will remain the “Official Tyre Partner” of the team, which is currently in the fourth position of the English Premier League, until the season 2020/2021. The contract was signed in the presence of several representatives of both sides at the London training ground “Hotspur Way“.

As “Official Tyre Partner”, Kumho will get – apart from being present on an LED banner – further advertising possibilities on a static stadium banner, tv spots in the stadium, advertisements in the club magazine, hospitality contingents, and an international integration into the club’s media activities (website, social media, Spurs tv). “We are very proud to further continue our already successful two-year partnership with Tottenham Hotspur, one of the internationally most renowned and extremely successful clubs, in the next three years. I am sure that this partnership will continue to increase the international popularity of the brand Kumho and will support us to maintain our position as one of the internationally leading tyre manufacturers”, explains Kyungtai Ju. (kle)

English Section

The Tire Cologne: Key players agree to come

The tyre trade fair REIFEN experienced its final issue in Essen this year. The Tire Cologne, which was invented by Koelnmesse and BRV, positioned itself as new industry trade fair. When looking at the communicated registration figures the first edition seems to turn into a superlative industry event in 2018. According to responsible trade fair people, all the key players were already on board for 2018. After important key players of the industry had already expressed their support for the event in the framework of the campaign “We are taking part” in May, the list of participants seemed to have grown considerably nearly a year later.

English Section, Reifenindustrie, Messen, The Tire Cologne

English Section

Top-level award for industry & trade

For many years, the Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV - German Tyre Retailer and Vulcanization Trade Association) has honoured top performance of the German tyre industry. For the first time, the top-level Kreativpreis 2018 will be awarded in two sections.

English Section, Reifenhandel

English Section

The Tire Cologne: Successful premiere

Taking stock of The Tire Cologne turns out to be basically very positive: An extremely motivated team of Koelnmesse provided the preconditions for a successful trade fair premiere. When looking at the visitor figures published by the trade fair company, some of the sector participants might have hoped for higher levels of attendance. The number of 16,000 professional visitors, which was provided, definitely resulted from the extreme weather conditions during the trade fair week.

English Section, Reifenindustrie, Messen, The Tire Cologne

English Section

Maxxis becomes tyre manufacturer of the Motocross World Championship

As of season 2019, Maxxis will deliver tyres for FIM Motocross World Grand Prix (MXGP) for the first time. Youthstream, the company selling the international rights for TV, marketing, and promotion, has announced the partnership, which normally lasts for three years, in Monaco only recently. The contract will be valid as of the future season 2019.

English Section, Reifenindustrie