The worldwide biggest tyre manufacturer presented its technical know-how and its tyre solutions among others in the passenger car and truck segment at The Tire Cologne. The Weather Control A005, Bridgestone’s first all-season tyre, celebrated its world premiere.
Bridgestone’s representative trade fair booth showed a colourful overview of the tyre portfolio of the Japanese tyre manufacturer. For more than 90 years, it has been offering high-quality tyre solutions, which provide private and commercial drivers with sustainable benefit. For already some years, the tyre manufacturer has been asking private and commercial end-consumers in order to learn about the wishes and challenges of the respective target groups. As a consequence, e.g. the DriveGuard was developed, which has become more and more popular.
Recently, Bridgestone started paying attention to a further trend. A survey discovered that all-season tyres are experiencing a growing popularity. In the years from 2013 to 2017, the formerly rather unattractive segment was experiencing an increase of 73 per cent. At the moment, all-season tyres have a market share of 14 per cent in the whole German market. This survey was a starting point for Bridgestone to offer all-season tyres to their customers. The Weather Control A005 was presented to professional visitors and to specialized media at The Tire Cologne.
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